As part of the international market expansion strategy, from March 17th to 19th , 2026, VINACS welcomed a delegation from Sojitz Royal In-flight Catering (SRIC - Japan) for a working visit. Both parties focused on discussing cooperation and the prospects of exporting frozen meal lines to the Japanese market. This visit marks a significant step forward, laying the foundation for VINACS products to reach airline customers in the ‘Land of The Rising Sun’.
The first day of the working program focused on a taste meal session for strategic frozen meal export products. Representatives from SRIC, together with the VINACS product development and market expansion team, conducted a direct and detailed evaluation of ingredients, processing methods, and flavor profiles to determine optimal adjustments in preparation for the subsequent tasting phase. Notably, an inspiring culinary exchange followed, as two SRIC chefs joined the VINACS team in the kitchen to prepare signature dishes specifically selected by the clients.
VINACS and SRIC chefs engaging in a professional and technical exchange
Continuing the working program, VINACS hosted a culinary showcase, creating a space for cultural exchange with a diverse menu ranging from traditional Vietnamese and Japanese dishes to Western-style cuisine. This selection was meticulously refined to target key clients, aligning with SRIC’s strategic recommendations.
The partners’ satisfaction with the flavors and presentation served as a favorable foundation for the subsequent in-depth discussions. During this session, both parties focused on technical specifications, packaging standards, and detailed supply chain plans. The consensus reached not only reaffirms VINACS’s versatile manufacturing capabilities but also serves as the master key to unlocking potential export orders in the near future.
VINACS and SRIC discussing on frozen meal lines
Concluding the three-day working program, both parties focused on final portion and quality audits of the refined products. Following a standard freezing cycle, the meals were rigorously re-evaluated to ensure consistent flavor and texture, meeting the high expectations of Japanese partners and customers. Immediately thereafter, both sides engaged in discussions regarding future menu development plans.
The working mission of the SRIC delegation at VINACS Noi Bai concluded with highly positive outcomes, laying a solid foundation for the frozen meal export roadmap to Japan. The success of this series of activities not only reaffirms VINACS’s position in meeting the world’s most stringent aviation standards but also serves as a testament to its spirit of innovation and operational excellence. With strong consensus from our Japanese partners, VINACS is confident in further elevating its quality standards to bring the essence of Vietnamese cuisine to the global aviation map, while strengthening the sustainable strategic partnership between the two organizations in the years to come.
Selected dishes developed for export to the Japanese market